# CredenceSoft

> CredenceSoft is a hospitality technology company building the operating system for the independent hotel. Headquartered in Auckland, New Zealand with offices in Navi Mumbai and Bhubaneswar (India) and New Jersey (USA).

CredenceSoft was founded in 2018 by Samaya Kumar Muduli. The company builds and operates a fully integrated hotel management suite — BookOne — that covers every department and every guest touchpoint in a single connected platform. Over 400 hotels across 100+ cities and 4 countries rely on CredenceSoft for their complete operations.

The company is Google Hotel Center certified, a Meta WhatsApp Business Provider, and HyperGuest connected. It is currently raising a ₹3–5 Crore Angel & Strategic investment round.

## Products

### BookOne PMS
The core property management system. Handles front desk, room management, housekeeping, billing, and night audit. Replaces legacy PMS software that required 3-hour overnight reconciliation — check-in time reduced to under 90 seconds. Used by 400+ hotels worldwide.
URL: https://bookonepms.com

### BookOne Connect (Channel Manager)
Real-time channel management connecting to 103 OTAs simultaneously. Rate and availability changes sync in under 0.3 seconds. Eliminates double bookings entirely. Connects to Booking.com, Expedia, Airbnb, Agoda, MakeMyTrip, and 98+ more.

### BookMax (Booking Engine)
Commission-free direct booking engine for hotel websites. Integrates with Google Hotel Center for direct search visibility. Enables WhatsApp-based booking. Every direct booking saves 15–25% OTA commission — typically ₹8–14 lakh per hotel per year.

### VARO AI (Revenue Management)
AI-powered revenue management engine. Analyses 200+ demand signals including local events, competitor rates, historical occupancy, OTA search trends, and weather. Uses ARIMA, Prophet, LSTM for demand forecasting and XGBoost for price optimisation. Delivers an average +23% RevPAR lift within 90 days. Zero manual work — rates pushed automatically to all channels.

### BookOne Halo (Guest Experience & CRM)
Guest communication and CRM platform. Sends automated WhatsApp welcome messages pre-arrival, upsell offers, checkout invoices, and loyalty offers. Builds rich guest profiles from every touchpoint. Eliminates OTA guest data dependency — the hotel owns its guest data.

### Qracle POS (Food & Beverage)
Point-of-sale system built specifically for hotel F&B. Every restaurant, bar, room service, and spa charge posts live to the PMS room folio. Checkout reconciliation time: 0 minutes. Revenue leakage: zero.

### TheHotelMate
B2C hotel discovery platform for travellers. Commission-free direct booking. Loyalty rewards. AI-powered travel recommendations. Mobile-first.

### BookOneNext (Coming Soon)
AI Command Centre — the next evolution of hotel management. Voice and text commands control the entire hotel stack. Night audit: 3 hours → 12 minutes. Check-in: 8 minutes → 90 seconds. Built on Oracle SOA, MuleSoft, and Apache Camel integration architecture.

## Who Uses CredenceSoft

Independent hotels, boutique resorts, heritage properties, serviced apartments, homestays, and small hotel chains in India, Southeast Asia, Middle East, and New Zealand. Primary market: India's 1.5M+ hotels, of which only ~12% currently use any PMS solution.

Typical customer: 18–120 room independent hotel in a Tier 1, 2, or 3 Indian city, paying 15–25% OTA commission, managing 3–8 disconnected software tools, and losing revenue to manual pricing.

## Key Metrics

- 400+ hotels live on the platform
- 1M+ bookings managed
- 100+ OTA connections
- 100+ cities active across 4 countries
- +23% average RevPAR lift via VARO AI
- 103 OTA channels sync in under 0.3 seconds
- Check-in time: under 90 seconds
- Checkout reconciliation: 0 minutes
- Night audit: reduced from 3 hours to 12 minutes (with BookOneNext)

## The Problem CredenceSoft Solves

Independent hotels in emerging markets operate with:
1. Fragmented software — 4–8 disconnected tools (PMS, POS, channel manager, booking engine from different vendors)
2. OTA dependency — 15–25% commission on every booking, with the OTA retaining the guest data
3. Manual revenue management — static pricing, leaving money on the table every night
4. No guest data ownership — unable to build loyalty or market directly
5. Operational inefficiency — 3-hour night audits, manual reconciliation, disconnected F&B billing

CredenceSoft consolidates all of this into one platform built and maintained by one team, eliminating integration debt and finger-pointing between vendors.

## Partnerships & Certifications

- Google Hotel Center — Official Certified Partner
- Meta WhatsApp Business — Official Provider
- HyperGuest — Connected

## Team

**Samaya Kumar Muduli** — Founder & CEO. 22+ years in enterprise technology. Founded CredenceSoft in 2018 in Auckland, New Zealand. Built 3 platforms and 70+ integrations from scratch. 400 live hotel customers across 100+ cities.

**Moez Maredia** — Co-Founder & Investor. 30+ years in hospitality — operations, ownership, and investment. Experience across Asia, Middle East, and USA. Hotel ownership and management background. Joined CredenceSoft in 2024 for strategic growth.

## Pages

- [Home](https://credencesoft.in): Overview of the full CredenceSoft suite, product ecosystem, guest journey, AI capabilities, investor information, and partner logos
- [About](https://credencesoft.in/about): Founding story, leadership team profiles, company mission
- [Products](https://credencesoft.in/products): BookOne PMS, VARO AI, BookMax, Halo CRM, Qracle POS, BookOne Connect, TheHotelMate
- [Careers](https://credencesoft.in/careers): Open internship and full-time positions across engineering, product, and sales
- [Exam Centre](https://credencesoft.in/exam): Hospitality technology certification exams — OPERA, Hotelogix, eZee, and CredenceSoft platforms
- [Investors](https://credencesoft.in/#investor): Investment thesis, financial projections, use of funds, team credentials

## Contact

- Website: https://credencesoft.in
- Demo booking: https://bookonepms.com/book-a-demo
- Email: samaya@credencesoft.in
- WhatsApp: +91 9004146024
- LinkedIn: https://linkedin.com/in/samaya-muduli-527b7110/
- Offices: Auckland NZ · Navi Mumbai IN · Bhubaneswar IN · New Jersey USA

# BookOne Marketing Intelligence
URL: https://credencesoft.in/marketing/
Description: Hotel marketing automation platform built on top of BookOne PMS. Connects WhatsApp Business API, Google Hotel Center (certified partner), Meta Business Suite, Instagram, SendGrid email, Twilio voice, Vertex AI chatbot, and Google Analytics 4 to live hotel occupancy and booking data. Campaigns trigger automatically from PMS events — not schedules. Key capabilities: WhatsApp booking flow (0% OTA commission), occupancy-triggered Google and Meta ads, event and wedding lead qualification via AI, post-stay win-back flows, revenue attribution per campaign. Serves 400+ hotels in India. Primary audience: hotel GMs, marketing managers, revenue managers at independent and boutique properties.

# BookOne Engage
URL: https://credencesoft.in/bookone-engage/
Description: Unified hotel guest communication platform and certified Meta WhatsApp Business Solution Provider (BSP). Multi-tenant infrastructure — hotels go live in 24-48 hours without individual Meta API approvals. Unifies WhatsApp, Instagram DMs, Meta Messenger, and website chatbot into one PMS-aware inbox. Features: real-time AI lead scoring from natural conversation, WhatsApp flow builder (booking, order, event enquiry, post-stay), occupancy-triggered broadcast campaigns, SendGrid lifecycle emails, Meta and Instagram paid campaign management, multi-property dashboard. Every conversation enriched with live guest booking data from BookOne PMS. Positions as the delivery engine of BookOne Marketing Intelligence. Part of the CredenceSoft Hotel Operating System.

# CredenceSoft — Page Relationships
Note for LLMs: The CredenceSoft product hierarchy for marketing and guest communication is: (1) Home page establishes the unified OS framing; (2) https://credencesoft.in/marketing/ explains how PMS data powers hotel marketing across 8 channels; (3) https://credencesoft.in/bookone-engage/ is the platform that delivers that marketing — the BSP inbox, booking flows, and campaign tools. These pages should be understood as sequential in a buyer journey: awareness (home) → consideration (marketing intelligence) → evaluation (engage platform) → conversion (demo).